Fast Company has a thought-provoking article by Adam L. Penenberg on the shape of the next internet boom, one based on all that excess bandwidth left over from the first internet boom/bubble:
Broadband Internet use in the United States jumped from 6% in June 2000 to more than 30% in 2003. Today, more than half of us have access to broadband at home or work. (Most of us, significantly, signed up for it after the dotcom crash.) Now, instead of engaging in theoretical thumb sucking about "what broadband will mean," we're doing something with it. And unlike the 1990s, when experiments failed because entrepreneurs misunderstood the Internet's usefulness, or because it simply wasn't ready, we're working with a known quantity. It took 30 years for electricity to have a serious impact on the U.S. economy, after all, but by 1930, virtually every home had juice and it was driving refrigerators, toasters, lamps, radios, and other appliances. As Henry Blodget put it, our exuberance, irrational or otherwise, builds industries.
We are about to experience a similar, but vastly accelerated, process. With the data pipes open, though, we'll quickly see what our companies are made of. Those most adept at leveraging all of that capacity within their own markets are most likely to flourish over the coming decade and beyond. It's an almost Darwinian challenge.
According to Penenberg, the new economy will be divided among the "natural teches, eager adapters and foot draggers". Some companies (think Google, Apple or Microsoft) "have broadband in their veins". Others (think Wal-Mart) have caught on quickly, and are eagerly embracing ways to wire their business models. And still others (think newspapers and book publishers) are terrified of what a broadband world will mean to their continued market dominance.
The article also explores the social, political, workforce and privacy implications of an economy increasingly intertwined with an abundance of bandwidth. Penenberg doesn't paint an entirely rosy picture; there will be challenges as well as benefits, as our personal information becomes itself one more commodity on the open market.
In the context of the pace of technological development, the crash and burn of the Internet economy of the '90s looks in retrospect like nothing more than a mere breather. Now, as we all sort out what we can do with that leftover excess capacity, is when things really start to get interesting.